Torginol Paints - Name That Shade

Project Details

Ogle + Stone is proud to highlight our successful execution of the “Name That Shade” campaign for Torginol Paints during CPL 2024. This project showcases our expertise in crafting impactful marketing initiatives that resonate with audiences. We began with in-depth concept development, brainstorming innovative ideas that captured the essence of the brand. Our strategic budgeting ensured that resources were allocated effectively to maximise reach and impact. Our team also focused on media relations by crafting compelling press releases that engaged the media and communicated the campaign's objectives.
In addition, we developed engaging social media content that sparked conversations and increased brand visibility across platforms. Our eye-catching billboard design created a strong visual presence in key areas, while influencer engagement allowed us to leverage trusted voices to enhance the campaign's credibility. To further amplify the campaign’s message, we produced a captivating television commercial that connected with viewers. Through this multifaceted approach, Ogle + Stone demonstrated its commitment to excellence in PR and marketing, delivering a results-driven campaign that elevated Torginol Paints' brand visibility and market success.